How to publish on iTunes. Step 2 – install iTunes Producer

Dan KempiPad, Publishing

As part of our guide on publishing on the iBooks Store, this post goes through the process of downloading and installing iTunes Producer on your Mac.

iTunes Connect screenshot (as taken Sept 2015)

Step 1: Create an iTunes Connect account
Step 3: Add your book to iTunes Producer

iTunes Producer is the only way to prepare your book if you want to sell it on the iBookstore. It will allow you to package up your book for submission, edit the book details and upload cover art.

Downloading and installing iTunes Producer

  1. Log in to iTunes Connect.
  2. You’ll be presented with the iTunes Connect dashboard.
  3. Click on the icon for ‘Resources and Help’.
  4. Click on menu option no. 5 – ‘Submit your book’.
    iTunes Producer download linkYou’ll need a Mac with OS X v10.10 or later, at least 20 GB of available hard disk space, and a broadband Internet connection with an upload speed of 1 Mbps or faster. The download file is 396 MB.
  5. Click on the iTunes Producer download link and then accept the Software License Agreement once downloaded.
  6. You’ll need to put your Apple ID and password in to connect iTunes Producer with your iTunes Connect account.
  7. You’re finished!

Screenshot from iTunes Producer 3.0

Screenshot from iTunes Producer 3.0

23 Comments on “How to publish on iTunes. Step 2 – install iTunes Producer”

  1. Thanks for this incredibly informative tutorial, the pictures really helped alot, otherwise it’s all jargon to me!

  2. So how do you do this if you have a Windows system?

    Oh wait, you can’t! That shuts out 85% of potential content providers because Apple is so insular and refuses to release a Windows platform version of the Producer app.

    If they would at least release one for iOS it would be better, but then, there’s no real easy way to get content onto an iPad anyway, so it’s a mute point.

  3. Buy a Mac and throw away your Windows machine then.
    If you want to play in the Apple sandbox doesn’t it make sense to own an Apple product??

  4. This tutorial series of yours is SUPER helpful! Don’t know why Apple doesn’t have something similar but yours is great!

  5. Hi Dan,

    I am wondering if you ever find problems to connect to iTunes Producer.
    I used the same ID and password for iTunes Connect to no avail.
    Several tries over two days.


    1. Hi Pierre. I don’t use iTunes Producer that often. I’ve tried to connect today and had no problems. If you keep having problems, I would try resetting your password. Otherwise, best to contact Apple.

  6. I have a Windows computer, but can this be done from an iPad or other Apple device? Thanks in advance!

  7. How can I change my Apple artist Info I have an connect I would just like to access my artist I for like bio picture and banner photo

  8. Hi
    I want to publish my books but I have Mac OS 10.7.5. Don’t really want to upgrade all the way to 10.10 right now. Do I have any options?



    1. I know Apple used to offer the older version of iTunes Producer through iTunes Connect – but I can’t find the link anymore so it may be they have removed it. Your best bet is to check with Apple on this.

  9. Can I use a Bowker ISBN-13? And do I upload my novel file with cover or without cover? To Bowker, and when I upload to iBooks or do they have a separate upload for the cover? Thank you very much! -Tina

    1. Hi Tina – I’m afraid I don’t know that answer to the first part. My understanding is that books uploaded to iBooks don’t require ISBN numbers, but you may want to use one anyway. Second part – yes, in iTunes Producer you upload the book cover artwork separately to the ePub file.

  10. Hi Dan,
    When publishing a second book in a series on ibooks, do I use the same iTunes producer and iTunes connect account!

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